The Beginner’s Guide to User Onboarding

Every new app goes through a certain marketing lifecycle. At first you spend your days worrying about the top of the funnel. How do we attract more downloads? Who is the ideal customer for this app? Where do they spend time online? How do we get in front of them and convince them to download?… Continue reading

How to Get 5 Star Product Reviews

So you’ve done all this work, put your product out in front of a cynical public audience. Now what? You’ve spent the time, done the work; now it’s time to set your marketing plan lose on the world. There’s one thing, however, that feels out of control – customer reviews. A 5-star review can mean… Continue reading