Old School is the New School – 3 ideas to grow your startup

As marketers, we focus on numbers – growth, churn, sales. What really gets us going though is when we see some pretty inventive ways to grow startups that include some old-school techniques – ideas that some may think have passed their prime. Bottom line – they’re just cool. The simple fact is that as marketers… Continue reading

13 Ways to Stop Losing Customers Before They Convert

“How do I get people that download my app to be active and long-time users?” “How do I get users to stay?” “Are there things I could be doing better to keep users active on my app?” We get asked these types of questions all of the time. The challenge is that most of us… Continue reading

The Beginner’s Guide to User Onboarding

Every new app goes through a certain marketing lifecycle. At first you spend your days worrying about the top of the funnel. How do we attract more downloads? Who is the ideal customer for this app? Where do they spend time online? How do we get in front of them and convince them to download?… Continue reading

How To Make Your App A 5 Star Review Collecting Machine

Reviews are a vital component of good app store optimization. They are essential for improving your position in chart rankings, they help you come up higher in search results and with the overabundance of apps in the app store, they let a shopper know you are worth the download. They can make or break your… Continue reading

Every Marketer Needs an Enemy

How do you carve out a position for your product in the market? Sometimes it’s by highlighting features, or benefits, or price points, or solutions. All of these are an effort to prove to the consumer that you’re different. Often, the best way to explore this difference is not to think about you and your… Continue reading