How to Increase Conversions With a Mobile Landing Page

How to Increase Conversions With a Mobile Landing Page

Since launching SparkPage we’ve had lots of marketers building landing pages and running mobile marketing campaigns.

I this post I’ve included 5 great examples of Mobile Landing Pages driving conversions.

I hope some might serve as marketing inspiration for you! (If so, sign up free at!).

iphone4-photo1. Social Sharing

Did you know that over 60% of Twitter usage is now mobile?

If you’re doing any promotion or link sharing and want to bring users to a landing page, they’ll most likely be viewing it on a smartphone.

The guys at MarsApps found this when they shared the promo page for their latest app, which was built with SparkPage. (That’s the screenshot on the right).

A mobile-ready page meant more shares, re-tweets and downloads for their app.

2. SMS Marketing

Do you ever send SMS to your customers?

The team Forest were sending a survey to their clients and asking them to respond by SMS.

They used Google’s free form builder to create a survey, then they added it to their SparkPage.

They started including the link in their SMS and now they’re getting a much higher response rate.

3. Mobile Squeeze Pages

We’ve had a lot of online marketers use SparkPage to build great lead capture pages.


The early results look promising, showing us that SparkPage is great for capturing leads and email signups from mobile users.

4. Emails on Mobile

This one surprised us even more than Twitter…

Did you know that over half of all marketing emails are read on SmartPhones?

So what happens when a user clicks a link in your next email?

If you’re bringing them to a special landing page, then a SparkPage could be just what you need.

5. App Splash Pages

iphone-photoLots of App Developers are using SparkPage for their splash pages. This is the marketing page that makes the pitch, then links to the app store. For an example see

They all had great desktop splash pages, but none were mobile optimized.

This was a big conversion killer as almost all of their downloads happened on iPhones.

So they’ve used SparkPage to easily build mobile splash pages and get more app downloads. (On the right is a screenshot of one of them)

6. And Many More

Making a QR code? What page will users see when they scan it? Make sure it’s mobile optimized!

Donations: One charity has used our easy PayPal buttons to get more donations by SMS.

Running a Groupon special offer? SMS the offer to existing customers. Give them the same deal without giving 20%-40% to groupon!

If you want to experiment with your own promotion, you can try SparkPage for free today.

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  • Phillips Hayden

    Hi Peter,
    It is a great write up which is short and crisp full of valuable information. Not to mention, such information are always in need when it comes to carrying out a successful mobile marketing campaign. However, when it comes to email marketing or sending emails to a list of subscribers, email marketers must incorporate responsive design to their emails to make it mobile optimized. In today’s world, 74% of smartphone users check emails on their smartphones. In fact, they use their phones to check all sorts of notification.
    Looking at this significant number, our marketing team (who were already into email marketing) decided to carry out mobile optimized email marketing campaign to increase the conversion rate. With the help of a hybrid email marketing solution called EasySendy Pro, they were finally able to create a successful mobile optimized email marketing campaign. With the use of their special feature called minify function, our marketing team was able to compress the email template. This compressed template they optimized and delivered to mobile devices with ease thereby experiencing a healthy email open rate and click through rate. Moreover, Pro supports mobile responsive design and all the SMTP servers which are associated with EasySendy Pro also work with responsive design in sending emails and newsletters to their subscribers. Therefore, mobile optimized email marketing campaign is a must for increasing the conversion rate.