This year, the growth of mobile devices will surpass that of one per every human on the planet. It is impossible to ignore this sort of opportunity. So, how do we integrate our marketing plans that have already been going well so far, to massive improvements?
Image: Digital Trends
1. Simplify your message
When conducting anything for a mobile device, whether it’s a website, an ad or an email, there is a lot less space to work with to get your message and engage the user. Having a clear layout and simply understood message is essential to give yourself the best chance to connect and establish a relationship.
Some of the best mobile optimised campaigns have incorporated this. Check out some examples here!
2. Set out clear goals for yourself
This is a rule of thumb for most areas of marketing but with the analytics available now it is easier and can help you monitor what your customer likes and wants. There are loads of tools to help you measure your success when take on a mobile marketing campaign. The likes of Google and Kissmetrics give great insight into how your campaigns go, making the goals you set clearer and more measureable than before.
3. Be Visual
Being visual has never been more important to gain the attention of a future customer. Customers can gage the message from an image way faster than if they have to read text. When done well, it has a far better chance to engage and connect with the customer in the short space of time they see your email, ad or landing page.
Image: Media Novak
Hennessy created a really popular campaign last year by customizing labels on their bottles. They worked with world-renowned contemporary artist Kaws, to create the labels and built a dynamic marketing campaign around it.
By using a QR Code on the back of each bottle, customers were able to watch videos on the specially made mobile website and find out which bars near them had the limited edition bottles. They could also download the custom label to be the wallpaper on their phone and access cocktail recipes from the website.